Foot Locker commissioned me to create a series of evergreen illustrations for their European stores. The brief was rooted in people, specifically Foot Locker's core audience, the sneaker community, the creatives, the ones who live and breathe the culture.

I drew inspiration from the brand's identity and the world it sits within, using illustration to capture the energy, diversity, and attitude of Foot Locker's community. Alongside the character work, I integrated typography as a design element in its own right, letting the language of sneaker culture speak directly through the visuals.

The result was a body of work built to live in-store across Europe, designed to feel authentic to the brand and immediately recognisable to the people it's for.