Happyhood Coffee co.

Happyhood is a vibrant coffee brand founded by Caitlin Hood, a content creator known for her boundless energy. The brand was built to mirror that spirit entirely.

I developed the visual identity around two things: Caitlin's personality and the world of coffee. The logo blends retro style with modern sensibility, a nod to the heritage of great coffee culture with enough freshness to feel distinctly hers. The illustration work is where the energy really lives, bold, warm, and full of movement, designed to make you feel something before you've even had your first sip.

Happyhood is one of those briefs where the founder is the brand, and the job is to translate a person's energy into a visual language that can live beyond them. I think we got there.