Pepsi
Global
South Africa
Tour

Pepsi’s global creative team visited South Africa and I was asked to design collateral for their visit. This brief acted as an opportunity to show the global team where they had landed and what makes South Africa iconic.

I drew inspiration from two worlds: the visual culture, symbols, and energy that make South Africa distinctly itself, and the PepsiCo brands that have become part of the local fabric. The result was collateral that felt like a genuine cultural welcome rather than a generic branded package, something that could only have been made here, for this moment.